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Social bookmarking is the latest revolution to hit the internet marketing scene and if used correctly can dramatically increase your websites traffic. What makes social bookmarking such a great means of traffic generation is that getting your sites bookmarked doesn't really cost a thing.
Unfortunately, because social bookmarking is freely available to just about anyone, it has become widely abused. Many social bookmarking sites are spammed by internet marketers looking to generate some quick traffic. Spamming the social bookmarking sites can easily result in the loss of your reputation and credibility.
Each submission you make to the social bookmarking sites needs to be carefully reviewed beforehand. Submitting articles laden with keywords is a common form of social bookmarking spam. Articles that are very dense with keywords have a tendency to not make sense. The articles and web pages you submit need to have real value to those who will end up reading them. It's next to impossible for keyword dense content to be of much value to anyone other than the person who submitted it.
The keyword density of your content submissions should ideally be between 6%-8%. If you constantly submit high quality and informative content you will eventually receive a substantial flow of traffic. To make matters worse, Yahoo and Google hate spam and are taking great pains to eliminate junk content before it can be widely distributed.
Creating and mass submitting junk content may seem like a great way to get free traffic but in reality you are just wasting your time. The extra time spent on creating meaningful and user friendly content is well worth the investment of time.
Purchasing private label rights content is a great way for webmasters to leverage their time and outsource their content creation. The trouble is that private label rights content has a way of being viewed as duplicate content. Using duplicate content can get you into trouble with the search engines and can even lead to the impression that you are a spammer.
If you purchase content that is available for other webmasters to use, it is absolutely imperative that you rewrite the content somewhat before you use it as web content. If you are pressed for time then consider hiring an article rewriter who will usually rewrite content at the cost of about $2 an article.
If you have desperately been seeking a means of increasing your web presence but lack the funds necessary for professional SEO, then social bookmarking may be just what you are looking for. But because social bookmarking is freely available to anyone it is very easy to abuse. If you are going to use social bookmarking as part of your overall marketing strategy then you need to take the time to create quality content. After all, the last thing you want is to become seen as a spammer.
More on Marketing Power of Social Bookmarking Without Spamming
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You've probably heard a lot about viral marketing campaigns. You may be wondering what exactly it means for something to "go viral." Well, you know how viruses spread, right? They pass from person to person and continue on and on for a very long time.
Viral marketing campaigns work in much the same way. The marketing piece spreads through word-of-mouth, as people tell other people about it. Viral marketing can come in many forms. On the Internet, viral campaigns are typically in the form of videos or reports, but they may also come in the form of audio or images.
Video is probably the most viral of the various media methods, because people seem to get more excited about videos. But text reports can also go viral very quickly if the information contained in them is exceptional.
The best forms of viral marketing give away extremely valuable information for free. If you promote a dog training guide, create a short precious video about potty training a puppy. You don't want to give away everything, but show one really good element that makes people realize you're not all about the fluff and filler.
If you're using text as your viral medium of choice, then it provides the perfect opportunity for you to profit through a freebie. Viral reports usually have links sprinkled throughout them, either to your direct offers or affiliate items, but they still provide real value to the readers.
If providing an interesting or informative marketing piece is the most important part of viral marketing, getting the piece in front of people who will spread it is the second most important thing.
If no one sees the piece, there won't be anyone to spread it around. You need to figure out a way to get your piece seen by enough people that it will go viral. If you're using videos, you can usually get enough views to a video to start a viral campaign just by submitting the videos to a few video sharing sites.
If your information is valuable enough, people will probably flock to it. But sometimes it takes a little more than that and you'll have to use social bookmarking, forums, and other methods to bring the initial wave of targeted traffic.
If you offer a really high-quality report or video for free, you'll usually have no trouble getting it to go viral. Post it in a forum as a freebie, send it out to your list, but make sure it states clearly that you encourage your readers or viewers to share the download link, or else they may feel like they're doing something wrong.
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Squidoo is a relatively new web 2.0 website that was launched in March of 2006. Squidoo allows people to build web pages, or lenses, that offer unique information to visitors. Squidoo lenses come with built in income programs like Adsense and affiliate programs like Amazon and Ebay.
What many people don't know about Squidoo is that lenses have a tendency to earn top Google rankings in the search engines. You don't have to be a rocket scientist to know that top Google rankings mean lots of traffic. Many webmasters pay a small fortune to get pages indexed within the top Google rankings.
Before you go crazy and start building hundreds of Squidoo lenses, it's a good idea to have a look at some of the more popular lenses. Whenever you are entering some kind of new market it's usually a good idea to take a look at the competition. Look at many of the top ranked lenses and see what the owners are doing with their lenses.
After all, lenses that are top ranked have to be doing something right. You should next take the time to write out a plan of what exactly your lens is going to look like. Decide who your lens will target and what kind of content you will provide on your lens.
The next step is to do some keyword research for your chosen niche and uncover some low competition keywords that you can use for your Squidoo lens. The low competition keywords you uncover will serve as the headline for your lens. Having Squidoo lens with the keyword you are targeting in the title will give you a huge head start in battle for search engine rankings.
The best keyword research tools available on the market right now are nichebot.com and Keyword Elite. I personally use nichebot.com and their research tools are absolutely top notch.
For your Squidoo lens to do really well you need to add as much high quality content to your lens as possible. You can actually use articles you may have written in the past to use on your lens if you are not up to the task of creating new content. Fresh private label rights content is a great way to get content as well but make sure that you purchase the freshest content possible. Adding some professional graphics can go a long way in making your lens look more professional. Consider hiring a graphic designer to create a few unique graphics for your lens.
The best way to use Squidoo to send traffic to your website is to use the RSS feed module. The RSS feed module is an option offered to you when you are first building your lens. All you really need to do to make the RSS feed work for you is to load the RSS feed from your website or blog and the Squidoo lens will then update automatically as you update your website. After you have started a few lenses you should start to notice a substantial improvement to your websites traffic.
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