Social Marketing
Social bookmarking is extremely popular with marketers in every niche. Social bookmarking sites such as Digg, Del.icio.us, and Technorati allow users to add links to sites they like and other visitors can grab those links and add it to their own lists, making your URLs go viral.
Social bookmarking sites can be great for getting traffic to your own domains. You can bookmark your sites yourself and then hope others will share the links and in some cases vote your entries up, like Digg users will do.
If enough people vote for a particular story, it might make it to the front page of that bookmarking site. A front-page listing can mean thousands of visitors a day. But because of the very nature of social bookmarking sites, if you want to get a lot of traffic from the bookmarking sites themselves, then you have to make sure that the links you submit are newsworthy – not just your sales pitch page.
Use the news to work your site into the bookmarking bevy of links. For instance – let's say you're in the gardening niche and you have a site on growing tulips. A simple how-to site may not get shared a lot.
But let's say you read an article about a the discovery by a group of scientists that says people who grow tulips in their yards are 60% less likely to develop lung cancer, then you'd have a pretty decent shot at having a lot of users in both the gardening and health demographic share your links with others.
If your sites tend to be less newsworthy and more general, then you shouldn't worry about how many people vote for a story or share your links. Just concentrate on using the social bookmarking sites to gain backlinks to your sites.
Concentrate on bookmarking the index page of each of your sites first. Be careful not to bookmark too many of your own sites at first, since that can appear spammy – remember to bookmark other interesting sites you see that you don't necessarily own yourself.
The key to social bookmarking is to become part of the community who shares interesting information. Create a good profile that tells a little about you. Add a picture, and if the site offers it, start building a "friends" list.
Be careful about how many links you add per day. You shouldn't go crazy and add 100 links the day you sign up to a social bookmarking site. Keep it to ten or less per day and you should be fine.
After you've been a user for several weeks, you might be able to get away with up to 50 per day. Just make sure to keep bookmarking stories on other websites. Vote for a few of the stories that made it onto the first page. Bookmark a story at FoxNews.com every once in a while, or a funny YouTube video. This helps make your profile look a lot more legitimate in the eyes of the community.
Filed under Social Marketing by iMarketer
Social bookmarking is the latest trend in website marketing and promotion. Many internet marketers have become swept up in the social bookmarking craze in the hopes of producing more traffic for their websites. At present, there is a great deal of misconception regarding social bookmarking and many are not sure what exactly social bookmarking is and how it can help their business. For those new to the fast paced world of internet marketing, understanding what social bookmarking is and how it can improve their online marketing is essential.
Social bookmarking emerged a few years ago as a way for internet surfers to find, save, organize, and share their bookmarks of different web pages. Social bookmarking is an alternative to simple browser bookmarking because with social bookmarking you can share your bookmarks with other people who can in turn share their bookmarks with you.
Because you are constantly updating and sharing your bookmarks with other people you are in effect being social with others, hence the name social bookmarking. Bookmarks saved to a social bookmarking site can shared within a network of others or can even be kept private (which is more like anti-social bookmarking).
Compared to other automated resource classification software, social bookmarking actually has many advantages. The big difference between resource classification systems and social bookmarking sites is that social bookmarking sites are arranged by humans based upon how they understand and interact with the sites content. In contrast, resource allocation systems are arranged by computerized algorithms.
Therefore, the tags that are achieved with social bookmarking are much more semantic and systematic. Additionally, because humans are responsible for the bookmarking of sites, sites with more bookmarks are perceived as having more value than their highly ranked search engine counterparts.
As an internet marketer, social bookmarking allows your websites to get noticed without the need for costly search engine optimization. The more people who bookmark your website, the more perceived value your website will have and this ultimately translates into visitors to your website.
Perhaps the easiest way to start getting traffic from social bookmarking is by submitting your website to stumbleupon.com. Stumbleuppon allows users who have downloaded their software into their browser to randomly explore websites based on their interests. By submitting your site to stumbleupon you can actually start to receive traffic within just a few days.
The world of internet marketing is fiercely competitive and to truly succeed you need to have a competitive advantage over the other guy. Social bookmarking as a form of website promotion is free and can easily deliver avalanches of traffic to your websites. In other words, social bookmarking is quite possibly the competitive advantage you have been looking for.
Filed under Social Marketing by iMarketer
When you are just starting a business you need to keep your costs as low as possible so you can stay afloat. While keeping your costs low you still have to continually bring traffic to your websites and this can be a bit of a challenge for many inexperienced internet marketers. The internet offers scores of different techniques to attract visitors to your websites.
The catch is that you often times have to be willing to put in some real work to make the free traffic generation technique work. One of the best ways to make money and build traffic is through the use of forums.
Online forums are places that allow for the free exchange of information like a chat room except conversations are not carried out in real time. People come to forums for all sorts of different reasons such as digging up information or networking while others come to vent their frustrations. Forums are really great places to promote your business because almost all of the people who are members of the forum are interested in the same topic. That means that the forum visitors are highly targeted traffic. There are forum search engines online which can locate a forum in almost any niche category.
In addition to having laser targeted traffic, forums are also great because they are almost always free. Professional forums tend to charge a membership fee but the fee is usually very small. You can find forums by going to Google groups and entering your keyword information.
Before you ever start posting in forums it's always a good idea to read the terms of service associated with the forum. Upon registering for a forum you will usually be shown the terms of service and will have to confirm that you have read the terms in order for your registration to be completed. Make sure to actually look at these terms before posting or you could get your account suspended.
The way you to get traffic from forums is by using a signature file located in the bottom of each post that you make. You signature file will contain a hyperlink that directs visitors to your website. If you are making informative and relevant posts within the forum you will attract a lot of attention and your signature file allows you to convert this attention into traffic. In order to really see traffic results from your forum posts you have to post several times a day and really get involved in the forum. Think of the time you spend at forums as money in the bank.
Filed under Social Marketing by iMarketer
