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Online video has grown in recent years to become one of the most popular methods of self expression and business promotion online. The result has been that a huge network of video sharing sites has emerged where users can create and share videos with one another. By far the most popular of these sites is Youtube which was purchased by Google back in October of 2006 for a whopping $1.65 billion.
Internet marketers have recognized the popularity of videos and regularly use video as a means of promoting their business and capturing more sales. What many Internet marketers don't know is that video sharing sites like Youtube are a very good way to perform market research.
The search function on Youtube is very similar to the search function contained within a normal search engine. However, the search feature used by Youtube is much less sophisticated than the complex algorithms used by the search engines. This is really great news for video marketers because it means you can easily dominate the Youtube search results.
Before you submit your video you'll need to do a little keyword research like you would if you were optimizing a page for the search engines. Once you have selected some keywords that you would like to target add some of the keywords to your video's tags and title.
If you have done everything right, your video should be able to pull in some really nice traffic to you website. But the feedback you get from channel viewers can actually be just as important as getting traffic. Market feedback is a classic direct marketing technique that is achieved in real life by using costly things like polls and surveys.
Your videos actually give you the chance to pull in tons of market feedback without spending a dime on polls or surveys. Market feedback allows to get a more precise glimpse of exactly what is that your target market wants and how much they are willing to pay for it. This information is priceless.
You will frequently receive video comments that tell you whether or not your video was interesting or helpful. Many times you will receive negative comments that will tell what you did wrong. Except for the comment spam that you will inevitable receive, almost all of the comments you receive will be useful to you.
The most ideal comments are those that request additional videos. These comments are your target market telling you exactly what they want! Offline businesses pay a small fortune for this kind of information. Youtube users readily offer up this kind of information to Internet marketers at no charge.
Online videos are a truly fantastic way to promote your business and get more traffic without spending a great deal of money. But remember that your video submissions can actually help you improve your existing marketing strategy and develop new product ideas.
Filed under Video Marketing by 
If you own an online business and are not making use of videos you may easily be losing on a substantial amount of business revenue. Even if you own an offline business, using online video as a means of promotion may be a huge boost to your bottom line. One of the most common problems faced by video marketers is that their voice simply doesn't sound crisp and clear.
Having top quality audio for your videos is just as important as the rest of your video. If your video sounds like one of those boring history channel documentaries you may run into some problems.
When doing any kind of online promotion you always have to keep in mind the quality of your content. A sense of professionalism really goes a long way and this is especially true in the online world where just about everyone is trying to promote themselves or their business.
In recent years the tools needed to create high quality audio and video elements has become much more affordable and well within the budget of most internet marketers. Some of these tools are actually available for free online. Audacity, for example, is a free audio production program that is available for just about every operating system and is even included with many computers.
Often times when a video doesn't perform as expected it is because there was a problem with the audio element of the video, particularly the spoken audio element. How your video sounds is just as important as how your video sounds and that is why is so important that you understand how to do your own voiceovers for your videos.
Unfortunately, many internet marketers fail to take the time to learn how to do their own voice over work and end up paying a small fortune for someone else to do it for them. Learning to do professional voice overs for your videos can give you a big edge over your competition and with internet marketing you need to pounce on any edge you can get.
A clearly spoken audio narration contained within your video can easily set the tone for friendly first impressions. Remember, first impressions last a lifetime. An unclear audio narration where your voice is constantly shaking or where you simply sound unsure of yourself will give your viewers a very bad first impression. A bad first impression is the last thing that you want. To really make things look good you can even add some royalty free audio to play in the background.
Just one well put together video can bring an avalanche of traffic and sales to your website. It's entirely possible that one good video can bring you more traffic than your web server will be able to handle. This means you need to take the time make your videos look and sound as professional as possible.
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