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Video is a spectacular way to market on the Internet, especially now that so many Internet users have broadband access. More users are able to view and download video. Video sharing websites are more popular than ever.
YouTube is one of the most visited websites in the world, and other video sharing sites are growing in popularity, too – including niche specific sites, like those for Internet marketing. As a result of the gain in popularity of video sharing sites, more marketers are turning to video as a way to promote their products and services.
Almost any type of product or service can be promoted through video, but it's important to do it properly. People generally don't visit video sites to view commercials. There might be exceptions for people who want to watch classic commercials, funny commercials, or extremely popular commercials.
But for the most part, people don't want to watch commercials. They come to be entertained or to learn something. If you want your videos to be viewed a lot, you need to either be extremely funny, exciting, controversial or educational.
If your free videos offer a ton of quality content, they have a good chance of going viral and making you a lot of money. Video is so powerful – not only because of the sheer number of people who view video sharing sites every day, but because it can be much more persuasive than the written word.
Some people respond better to writing, but others respond better to video. Video can really help you to get your point across to people who don't read well, or people who really hate to read.
Many marketers feel they don't look good on camera, or don't have the budget to produce quality videos.
That's one big reason behind the popularity of Camtasia. Camtasia is a great program that allows you to make videos by taking video screenshots of your computer. You can select a portion of your screen to be shown, and then you can make your video by simply moving from through your online presentation.
You can also use a microphone to record your voice explaining the process as you go through it.
Camtasia is very easy to use, making it extremely popular for people who aren't very good with technical things.
Most people are able to make their first video with Camtasia within an hour of opening the software! This makes it perfect for almost any marketer. If you're promoting an eBook about Squidoo, then your video could be a short tutorial about one aspect of how to use the site – like adding images to a Squidoo lens or setting up your own Group own Squidoo.
You can do this with nearly any kind of product. If your product is a dog training DVD, you can post a couple of samples. Show how to teach a dog to sit, and another showing how to teach a dog to heel.
If your product is about how to make money with eBooks, you could have a couple of sample videos on how to get affiliates, or how to get more traffic to your minisite, making sure you show proof of your results within the video production.
Even if you don't want to post your videos to the video sharing sites, you can post them on your own site or blog. You can even put video on your sales page for higher conversions. Video can be an important selling tool, but it's also effective as the primary media you use to create your product, too.
Filed under Internet Marketing by 
There's no PhD you can strive for to be in the Internet marketing industry. You have to learn as you go – on your own – soaking up information along the way. The first thing you need to know is what it means to be an Internet marketer, because it isn't always clear to everyone.
Let's start with what Internet marketing is not. It's not being a con artist. It's not being a spam king. It doesn't just mean selling on eBay or having your own website and products.
In reality, Internet marketers can pick and choose from a whole host of options available to help them make money. Your opportunities are virtually endless, and include one or more of the following:
* Selling digital downloads (information products like eBooks)
* Promoting other people's products for a commission (affiliate marketing)
* Selling on eBay or other auction sites
* Running a membership site
* Selling your online services (writing, graphics, etc.)
* Owning a website that sells dropshipped or wholesale items
And this is just the tip of the iceberg. Being a newcomer to Internet marketing, you might be worried that you don't have anything to sell. That's okay – most people don't start out with anything, and you never have t stock a tangible inventory if you don't want to.
Internet marketing creates no gender or age boundaries for you. There are teenagers who have launched multi-million dollar companies as budding Internet marketers whose ideas sprung to life and catapulted them to instant success.
You don't have to do anything unethical or shady to succeed at Internet marketing, and in fact, launching a respectable business with a solid reputation is the secret ingredient that will allow you to hatch an empire on the 'net to fulfill all of your dreams and those of your family.
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If you are starting out in the competitive world of Internet marketing you have hopefully discovered by know that the best and easiest way to make money online is to create your own product. What many internet marketing experts don't tell you is that launching your product can be a very unnerving process and sometimes can even be as difficult as creating the product itself.
But once you have taken the time to create a product there is no turning back. There are many mistakes that can be made when launching a product and it's best to plan ahead of time exactly how it is you will be launching your product.
By launching a product, the general public will be allowed to look at and scrutinize your product. Inevitably many people will form negative opinions about your product without ever actually making a purchase. It may sound strange but it's nearly guaranteed to happen. The more exposure your product gets the more people will start to form negative impressions of your product. To make matters worse, negative opinions have a way of spreading whether untrue or not.
Successfully launching a product means you need to be able to handle the criticism that will invariably be thrown your way. The trouble is that many product developers develop an emotional attachment to their product. Negative feedback received on that product can easily devastate their marketing efforts because they simply don't know how to handle the criticism. You must understand that many people are very negative and are impossible to please. It's important not to let their criticism be a reflection of your product.
The average consumer has a tendency to comparison shop when making a buying decision. For example, when I make a purchase online I almost always look at other vendors who offer the same product. I ultimately want to get the best value for my money and most consumers share this same attitude. The downside to selling products online is that comparison shopping is very easy to do in contrast to a physical store where the buyer actually has to travel from to another store to do a comparison. When people look at your product it's very likely that your product will be surrounded other similar products. In short, it really pays to research the competition.
When Microsoft launched the Xbox 360 game console in December of 2005 they knew as much about the competition as the competition knew amount themselves. By having a keen understanding of their competition Microsoft was able to differentiate their product. If you want your product launch to go smoothly you need to do the same thing. Your goal should be to develop a unique selling proposition (USP) for your product. A USP explains why someone should buy your product instead of competitors. Products that have an excellent USP traditionally do well in the marketplace.
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